We're not an agency.
We're your unfair advantage.
Two people. Two continents of expertise. One obsession: making sure your business is the one customers find — on Google, ChatGPT, TripAdvisor, and everywhere in between.
Three promises we'll never break
Most agencies dazzle you in the sales call, then disappear. We do the opposite.
90-day guarantee
Results in 90 days, or we keep working — free — until you get them. We win when you win. Period.
Capped client list
We take a maximum of 6 new clients per quarter. Less clients means better work and zero competing interests in your city.
You work with us. Always.
No juniors. No outsourcing. Every email, every audit, every strategy call — Phuong and Vincent. Directly.
Local heart. Global brain.
The exact pairing your business has been missing — Vietnamese hospitality intelligence working hand-in-hand with cutting-edge European AI strategy.
Phuong Lya Tran
"Your direct line to the team — and the reason our clients keep renewing."
Phuong was born and raised in Vietnam — she knows the hospitality industry from the inside out. Before joining Pipelined Lab she worked directly with boutique hotels, resorts and restaurants across Hoi An and Da Nang, helping owners turn empty rooms into fully-booked weekends.
She speaks fluent Vietnamese and English, understands what local owners actually need (not what western consultants think they need), and is the person you'll talk to when you book your free audit. Honest, fast, no fluff.
- Native Vietnamese — zero language friction
- 5+ years in Vietnamese hospitality
- Direct contact, not a call centre
- Replies within 4 hours, every working day
Vincent Herfst
"The strategist who reverse-engineered how ChatGPT and Google actually pick winners — and turned it into a system."
Vincent has spent the last 6 years building search and AI visibility systems for European brands — including hotel groups, e-commerce stores and SaaS companies. He's seen first-hand how AI search (ChatGPT, Perplexity, Gemini) is rewriting how customers discover businesses, and he's one of the few specialists in Southeast Asia who can actually engineer for it.
He moved to Vietnam because he saw an opportunity nobody else was acting on: Vietnamese hospitality has world-class quality but third-world online visibility. Pipelined Lab fixes that — using the same playbook that already works for Europe's best.
- 6+ years in SEO, AI search & growth marketing
- Systems that generated €4M+ in tracked direct revenue
- Specialist in LLM/AI search optimisation (GEO)
- Trained on every algorithm change since 2019
Why owners choose us over the "big" agencies
We've been on the other side. We know exactly what big agencies hide. Here's the comparison nobody else will show you.
What we believe
Four principles. Non-negotiable. If they sound like you, we'll get along great.
Revenue or it didn't happen
Rankings don't pay your staff. Direct bookings do. Everything we build is measured against money in your bank account — not screenshots of dashboards.
Speed is a feature
Free audit in 48 hours. Website live in 21 days. AI visibility in 60. Most agencies move at the speed of comfort. We move at the speed of your competitors.
Skin in the game
90-day guarantee on every package. If we don't hit the targets we promised, we work for free until we do. No fine print, no excuses.
Boutique by design
Maximum 6 new clients per quarter. We turn down work — every week — so the clients we take always get our best.
The receipts speak louder than we do
"Within 60 days we were ranking on Google Maps top 3 and getting bookings from people who found us on ChatGPT. I didn't even know ChatGPT could send bookings. Phuong and Vincent are the real deal."
Ready to be the business they find first?
Book a free 48-hour audit. We'll show you exactly where you're losing bookings, who's stealing them, and what we'd do to fix it — whether or not you hire us.
Only 6 client slots per quarter. Audits booked first get the slots.